The first K-pop female solo artist on the iconic Radio Tour, delivered for a new generation.
The Radio Tour is where an artist meets American programmers in person, station by station. Monsta X were the first K-pop group to do it. AleXa was the first K-pop female solo artist.
BTS and Monsta X arrived with enormous momentum behind them. This first was delivered for a newer artist, which is the situation most acts reading this are actually in.
No, but the timing has to be right, and we will tell you plainly when it is not.
Every project is assessed individually — a custom plan, from planning through execution. Or email info@lusivex.com.