LUSIVEX  /  Label Services
Label Services · No. 5

American radio, properly run

A full national team working your single to Top 40 pop, A/C, Dance and Rhythm stations across the United States.

What a national radio campaign actually is

A U.S. radio campaign is not a press release and a service to stations. It places your single with Top 40 pop, A/C, Dance and Rhythm stations across America, and it requires a full national team, decades of programmer relationships, and, most importantly, the right timing.

We quarterback that team and we build off programmer feedback rather than hope. We will tell you plainly when your project is not yet ready for this step, because a campaign run too early burns the relationships that a later one depends on.

The record at U.S. radio

1stBTS — first K-pop group ever at U.S. Top 40 pop radio
Top 20"MIC Drop" Remix, A&R'd by Eshy Gazit, 5B+ streams worldwide
1stMonsta X — first K-pop group on the iconic Radio Tour
1stAleXa — first K-pop female solo artist on the Radio Tour
1stTiffany Young — first female Korean artist to win an iHeartRadio Music Award
3+Monsta X and BTS remain the only K-pop groups with three or more songs at U.S. Top 40 pop radio

Questions

When should an artist run a Top 40 radio campaign?

When the project is ready, which is a judgment about timing rather than budget. We tell you plainly when it is not, because a campaign run too early costs more than it buys.

Which formats do you work?

Top 40 pop, A/C, Dance and Rhythm.

What makes this different from servicing a song to stations?

A full national team and decades of programmer relationships, with the campaign built on programmer feedback as it comes in.

Related

By Invite Only

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Every project is assessed individually — a custom plan, from planning through execution. Or email info@lusivex.com.

Every request is read personally. If it’s a fit, we’ll reach out — by invitation.