The first K-pop group in history to achieve a Top 40 pop radio entry in the United States.
"MIC Drop" Remix, with Steve Aoki and Desiigner, was A&R'd by Eshy Gazit. "The Truth Untold" and "Waste It On Me" also sit among his A&R credits.
Billboard's "The Year Pop Went Global: What 'Despacito' and BTS Meant in 2017" quotes Eshy Gazit. In February 2018 Billboard ran a BTS package featuring eight different covers. Time named the group among its 25 Most Influential People on the Internet in 2017.
Breaking America takes more than one viral moment. It takes U.S. radio relationships, press in outlets like Billboard and Rolling Stone, late-night and morning-show bookings, playlist placements and the right collaborations, all timed correctly. This is the campaign that proved the playbook.
Eshy Gazit led the U.S. work behind these firsts, including A&R on "MIC Drop" Remix, "The Truth Untold" and "Waste It On Me".
The components are the same; the timing is what changes. That assessment is the first conversation.
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