Monsta X — Top 5 on the Billboard 200 & the U.S. Radio Tour

What happened

Top 5"All About Luv" debuts in the Top Five on the Billboard 200

1stFirst K-pop group on the iconic Radio Tour

3+With BTS, the only K-pop groups with three or more songs at U.S. Top 40 pop radio

EpicSigned to Epic Records, reported by Forbes

A&R credits on the campaign include "Who Do U Love?" and "One Day", both Top 20, and "Middle of the Night".

Collaborations with Pitbull, French Montana and Sebastian Yatra
"How We Do" with Snoop Dogg in The SpongeBob Movie (Paramount)
"WHO DO U LOVE?" ft. French Montana in Riverdale, S4 E13 (The CW)
We Bare Bears — the first Korean act to guest-star, with three songs plus animated "Beautiful" (Cartoon Network)
People in 10, and Paper on their historic Jingle Ball debut

Was the radio success one single?

No. Monsta X and BTS remain the only K-pop groups with three or more songs at U.S. Top 40 pop radio.

Did the label deal come first or the traction?

The traction is what makes the pitch credible. We pitch when the project is ready.

Every project is assessed individually — a custom plan, from planning through execution. Or email info@lusivex.com.

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Every request is read personally. If it’s a fit, we’ll reach out — by invitation.