For artists and managers

You built the audience. America is the next room.

LUSIVEX is a United States agency for artists coming into the American market. Press, radio, social and influencer campaigns, playlisting and DSP relations, and a label or joint venture home through Intertwine Records when a release calls for it.

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Led by Eshy Gazit, the executive behind the US campaigns that broke BTS and Monsta X in America. Billboard International Power Player.

BTSMonsta XWonhoDAY6HyunACRAVITYKiiiKiiiTiffany Young
Receipts

Five things that had never been done

Every one of these is public and checkable. That is the point of listing them.

1stBTS, the first K-pop group ever at U.S. Top 40 pop radio
1stMonsta X, the first K-pop group on the iHeart Radio Tour
Top 5Monsta X, All About Luv on the Billboard 200
1stTiffany Young, the first female Korean artist to win an iHeartRadio Award
5B+“MIC Drop” remix, Top 20 at U.S. radio, five billion streams, A&R'd by Eshy Gazit
TVGood Morning America, TODAY, Kelly Clarkson, Good Day New York
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The work has been covered in
BillboardRolling StoneForbesVarietyPaperNYLONTeen VoguePeople

What you get

One team on the American side of your career, working to the release calendar rather than to a monthly report.

Press that lands in the US

National and trade coverage, TV and local broadcast, features that an American reader actually sees.

Radio, the way it really works

Dance and mix shows first, remix packages and DJ pools, then Top 40 specialty and the programmer conversations that follow.

Social and creators

Campaigns built for American feeds, with creators who fit the record rather than whoever is cheapest.

Playlisting and DSP relations

Pitched directly, with a story the editors can act on.

Creative and content

Covers, visuals, short form and the assets a US campaign eats through every week.

A label home when it fits

Distribution and label or JV conversations through Intertwine Records and every US major.

Distribution through ADA, Virgin Music Group, BMG, The Orchard, Stem, AWAL and EMPIRE, and direct relationships with the senior executives of every U.S. major: Republic, Atlantic, Warner, Interscope, Columbia, Epic, Capitol and RCA. When a project is ready, we pitch it for a signing or a joint venture.

How it starts

1

A short call

Twenty minutes on where you are and what you want the US to look like a year from now.

2

A read on your US audience

What the American numbers say, which cities are already warm, and where the opening is. Yours to keep.

3

A plan with a calendar

The releases, the lanes and the order they open in.

4

One team runs it

Press, radio, social, playlisting and creative in one place, with a fixed reporting rhythm.

We exist to empower artists from anywhere to reach everywhere. One team, every channel, from first single to the top of Billboard and global success.Eshy Gazit, founder
By invite only

Request an invitation

Every request is read personally. If it is a fit we will come back with a time to talk.

Or email info@lusivex.com. KakaoTalk: egpresidenT