LUSIVEX is a US music PR company for international artists, in particular Asian and Korean artists. Press, television and radio run with marketing on one calendar, by a team with a decade of US placements.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. He was named to Billboard's International Power Players list in 2021 and 2022. Press strategy is led by Sam Maria, VP of Marketing and Press, across music, lifestyle and fashion, from emerging outlets to the largest in the world.
The PR work covers decades of relationships across outlets, platforms, print, TV networks and specialty radio: music PR plus lifestyle and fashion PR, with events, red carpets and campaigns. It can run on its own or with the other LUSIVEX lines, so a story lands in the same week as the marketing push and the radio campaign.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Music press | Features, interviews, reviews and premieres in trade, music and pop culture outlets |
| Lifestyle and fashion PR | Fashion and lifestyle press, photo shoots, events and red carpets |
| Television | US television around the release, from morning shows to late night |
| Marketing and social | Strategic creative plans, posting calendars and influencer campaigns, timed with the press |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
| One calendar | Every part timed around the release and the tour, across the time difference with the home team |
More on the press line: LUSIVEX music PR and publicity.
The full list of outlets and television is on the LUSIVEX press page.
A music publicist is the person who runs an artist's press day to day. A music PR agency is the team around that work: press across music, lifestyle and fashion, television, events, and the link to marketing and radio. International artists usually need the agency, because the US release has more moving parts than one person can time from abroad.
At LUSIVEX every campaign has named people on it and one calendar for press, marketing and radio. For the questions to ask any firm, read how to choose a music PR firm and the best music PR company for K-pop. For the marketing side, see LUSIVEX as a music marketing agency. For management in the US, LUSIVEX works with EG Management.
A music PR agency is a company that gets artists covered by the press: features, interviews, reviews, premieres and television. LUSIVEX is a music PR agency based in the US for international artists, in particular Asian and Korean artists, and it runs press with marketing, radio and TV on one calendar.
A music PR company writes the story, pitches it to editors and producers, books interviews and appearances, and times all of it around the release and the tour. At LUSIVEX the PR team works next to marketing, social and influencer campaigns, A&R and Top 40 radio, so each placement feeds the next.
A music publicist is the person who runs an artist's press day to day: pitching outlets, setting up interviews, preparing the artist and following up after each story runs. At LUSIVEX the press work is led by Sam Maria, VP of Marketing and Press, across music, lifestyle and fashion outlets.
A music publicist is one person who handles press. A music PR agency is a team that can run press across music, lifestyle and fashion outlets, plus television, events and red carpets, and connect them to marketing and radio. LUSIVEX works as the agency, with named people on every campaign.
Coverage for artists LUSIVEX works with includes Billboard, Rolling Stone, Forbes, The Hollywood Reporter, Paper, Teen Vogue and Time, plus US television such as Good Morning America, The Today Show, Jimmy Fallon and Jimmy Kimmel. The full list with links is on the LUSIVEX press page.
Yes. LUSIVEX works with international artists, in particular Asian and Korean artists, and its roster also includes acts from India and other markets. The work runs from America and the artist's team can sit anywhere.
LUSIVEX works by invitation. Send the form on this page with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 11, 2026.
Tell us the artist, the market and the release date. Every request is read personally.