LUSIVEX runs music PR in Los Angeles for international artists, in particular Asian and Korean artists. US press, Los Angeles television, award shows and radio run with marketing on one calendar.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. His management company, EG Management, is based in Brooklyn with a second base in Los Angeles. He was named to Billboard's International Power Players list in 2021 and 2022. Press strategy is led by Sam Maria, VP of Marketing and Press, across music, lifestyle and fashion.
Los Angeles is where the late-night talk shows, the award shows and much of the entertainment press are made. The PR work covers decades of relationships across outlets, platforms, print, TV networks and specialty radio: music PR plus lifestyle and fashion PR, with events, red carpets and campaigns, timed with the marketing push and the radio campaign.
| Artist | Television |
|---|---|
| BTS | American Music Awards 2017 (ABC), US TV debut, first K-pop group at the AMAs |
| BTS | Jimmy Kimmel Live! (ABC) |
| BTS | The Ellen DeGeneres Show, US daytime debut, “MIC Drop” |
| Monsta X | Jimmy Kimmel Live!, “Who Do U Love?” |
| Monsta X | The Kelly Clarkson Show (NBC), first K-pop artist on the show |
| Monsta X | Good Day LA, “Heal” promo, 2026 |
The full television and press list is on the LUSIVEX press page. Case studies: BTS in America, 2016 to 2018 and Monsta X in the US.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Music press | Features, interviews, reviews and premieres in trade, music and pop culture outlets |
| Lifestyle and fashion PR | Fashion and lifestyle press, photo shoots, events and red carpets |
| Television | US television around the release, from morning shows to late night |
| Marketing and social | Strategic creative plans, posting calendars and influencer campaigns, timed with the press |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
| One calendar | Every part timed around the release and the US dates, across the time difference with the home team |
More on the press line: LUSIVEX music PR and publicity, and the national page: music PR agency for international artists.
For the questions to ask any firm, read how to choose a music PR firm. For management in the US, LUSIVEX works with EG Management, a music management company in New York with a second base in Los Angeles.
LUSIVEX runs music PR in Los Angeles for international artists, in particular Asian and Korean artists, with press, television and radio worked together with marketing on one calendar. Its roster includes BTS (2016 to 2018), Monsta X, Wonho, KiiiKiii and DaYoung.
A Los Angeles music PR company works the outlets, talk shows and award shows that are made in the city, and times them with the release. At LUSIVEX that press work sits next to marketing, social and influencer campaigns and Top 40 radio, so each placement feeds the next one.
LUSIVEX has worked US television for artists on its roster, including the American Music Awards 2017 (ABC), Jimmy Kimmel Live! and The Ellen DeGeneres Show for BTS, and Jimmy Kimmel Live! and The Kelly Clarkson Show for Monsta X.
A music publicist is one person who runs press day to day. A music PR agency is a team that covers music, lifestyle and fashion press, television, events and red carpets, and ties them to marketing and radio. International artists usually need the agency, because the US release has many moving parts to time from abroad.
No. LUSIVEX works with artists and teams in Korea, Asia and other markets. The team in America handles the outlets and producers, and press days, red carpets and TV are planned around the artist's US dates.
LUSIVEX works by invitation. Send the form on this page with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 12, 2026.
Tell us the artist, the market and the release date. Every request is read personally.