LUSIVEX is a New York music PR company for international artists, in particular Asian and Korean artists. US press, New York television and radio run with marketing on one calendar.
LUSIVEX is a U.S. / Global agency led from New York by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. His management company, EG Management, is based in Brooklyn. He was named to Billboard's International Power Players list in 2021 and 2022. Press strategy is led by Sam Maria, VP of Marketing and Press, across music, lifestyle and fashion.
New York is where much of the US music and culture press works, along with the national morning shows. The PR work covers decades of relationships across outlets, platforms, print, TV networks and specialty radio: music PR plus lifestyle and fashion PR, with events, red carpets and campaigns, timed with the marketing push and the radio campaign.
| Artist | Television |
|---|---|
| Monsta X | Good Morning America (ABC), “Who Do U Love” |
| Monsta X | The TODAY Show (NBC), “You Can’t Hold My Heart” |
| CRAVITY | Good Day New York (FOX 5) |
| DAY6 | Good Day New York (FOX 5), first US TV appearance |
The full television and press list is on the LUSIVEX press page. Case study: Monsta X in the US.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Music press | Features, interviews, reviews and premieres in trade, music and pop culture outlets |
| Lifestyle and fashion PR | Fashion and lifestyle press, photo shoots, events and red carpets |
| Television | US television around the release, from morning shows to late night |
| Marketing and social | Strategic creative plans, posting calendars and influencer campaigns, timed with the press |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
| One calendar | Every part timed around the release and the US dates, across the time difference with the home team |
More on the press line: LUSIVEX music PR and publicity, and the national page: music PR agency for international artists.
For the questions to ask any firm, read how to choose a music PR firm. For management in the US, LUSIVEX works with EG Management, a music management company in New York.
LUSIVEX is a music PR agency led from New York that works with international artists, in particular Asian and Korean artists. It runs US press, television and radio with marketing on one calendar, and its roster includes BTS (2016 to 2018), Monsta X, Wonho, KiiiKiii and DaYoung.
A New York music PR company pitches the artist to the editors and producers who work in the city: national music and culture outlets, morning television and local TV news. At LUSIVEX that press work sits next to marketing, social and influencer campaigns and Top 40 radio, so each placement feeds the next one.
LUSIVEX has worked US television for artists on its roster, including Good Morning America (ABC) and The TODAY Show (NBC) for Monsta X, and Good Day New York (FOX 5) for CRAVITY and for DAY6, whose segment was the band's first US TV appearance.
A music publicist is one person who runs press day to day. A music PR agency in New York is a team that covers music, lifestyle and fashion press, television and events, and ties them to marketing and radio. International artists usually need the agency, because the US release has many moving parts to time from abroad.
No. LUSIVEX works with artists and teams in Korea, Asia and other markets. The team in America handles the outlets and producers, and press days and TV are planned around the artist's US dates.
LUSIVEX works by invitation. Send the form on this page with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 12, 2026.
Tell us the artist, the market and the release date. Every request is read personally.