LUSIVEX is a US music PR and marketing agency for international artists, in particular Asian and Korean artists. For labels in Japan and J-pop artists releasing in America, press, television, social, advertising, influencer campaigns and Top 40 radio run on one calendar.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. He was named to Billboard's International Power Players list in 2021 and 2022. Marketing and press are led by Sam Maria, VP of Marketing and Press.
A release plan that works in Japan rarely carries over to America as it is. US press works on its own lead times, US social has its own rhythms, and radio needs a national team on the single. LUSIVEX builds the American plan for the label, runs it, and keeps press, marketing and radio on one calendar so the attention each part creates is not wasted.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Music PR | Press across music, lifestyle and fashion outlets and television, timed with the release |
| Creative plan | Strategic creative plans and posting calendars built for the US market |
| Advertising | Calculated advertising as part of the plan, rather than untargeted spend |
| Influencer campaigns | Campaigns from emerging creators to top tier, with access to the large majority of US influencers and agencies |
| Creative direction and content | Monthly content capture days, treatments, photo shoots, styling, graphic design and video editing |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
More on each line: music PR agency, music marketing agency, TikTok music promotion and Top 40 radio.
Marketing reaches the audience directly through social, advertising, influencers and content. PR earns the coverage that gives that audience a reason to look. Awareness that arrives with nothing to convert it is the most common way a US campaign is wasted, so at LUSIVEX the two run as one plan from the first week.
The record of the artists LUSIVEX works with is on the press page and the record. For management in the US, LUSIVEX works with EG Management, US manager for J-pop artists. In Japanese: アメリカの音楽マーケティング・PR会社の選び方.
Yes. LUSIVEX is a US music PR and marketing agency for international artists, in particular Asian and Korean artists, and it works with labels in Japan and J-pop artists releasing in America. Press, television, social, advertising, influencer campaigns and Top 40 radio run on one calendar from the US.
It earns American coverage for the release: features, interviews, reviews and television, across music, lifestyle and fashion outlets. At LUSIVEX the press work is timed with the marketing and the radio campaign, so each feature lands in the same week the audience is being reached directly.
A US creative plan and posting calendar, calculated advertising, influencer campaigns from emerging creators to top tier, and monthly content. The plan is built for American social rather than translated from the Japanese one.
Yes. The work runs from America and the label team stays in Tokyo, Osaka or anywhere else. LUSIVEX keeps one calendar for press, marketing and radio across the time difference, with named people on every campaign.
Both. Campaigns are scoped to the project, from one single or a tour window to a full US year with press, marketing and radio running together.
For management in the US, LUSIVEX works with EG Management, the US management company for international artists, in particular Asian and Korean artists, founded by Eshy Gazit.
LUSIVEX works by invitation. Use the form on this page with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 12, 2026.
Tell us the artist, the market and the release date. Every request is read personally.