For labels, agencies and management companies

Break your artist in America

LUSIVEX runs the American side for labels and management companies outside the United States. Press, radio, social and influencer campaigns, playlisting and DSP relations, creative and content, one team working to one plan.

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Led by Eshy Gazit, the executive behind the US campaigns that broke BTS and Monsta X in America. Billboard International Power Player.

BTSMonsta XWonhoDAY6HyunACRAVITYKiiiKiiiTiffany Young
Receipts

Five things that had never been done

Every one of these is public and checkable. That is the point of listing them.

1stBTS, the first K-pop group ever at U.S. Top 40 pop radio
1stMonsta X, the first K-pop group on the iHeart Radio Tour
Top 5Monsta X, All About Luv on the Billboard 200
1stTiffany Young, the first female Korean artist to win an iHeartRadio Award
5B+“MIC Drop” remix, Top 20 at U.S. radio, five billion streams, A&R'd by Eshy Gazit
TVGood Morning America, TODAY, Kelly Clarkson, Good Day New York
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The work has been covered in
BillboardRolling StoneForbesVarietyPaperNYLONTeen VoguePeople

What we run

Every project is assessed on its own. Some labels want the whole US operation, some want one lane run properly.

US label services and strategy

The release calendar, the market plan, the people who execute it in the US, working alongside your team at home.

Marketing and public relations

National and trade press, TV and local broadcast, features and interviews, built around the release rather than bolted on after it.

Social and influencer campaigns

Creator campaigns, paid social and content built for American feeds, run by people who buy media every day.

Top 40 and dance radio

Mix shows, DJ pools and remix packages first, then specialty shows, programmer meetings and rotation conversations.

Playlisting and DSP relations

Direct relationships at the platforms, pitched with a story the editors can act on.

Distribution, label deals and JVs

ADA, Virgin, BMG, The Orchard, Stem, AWAL, EMPIRE, plus direct relationships with every US major when the moment is right.

Distribution through ADA, Virgin Music Group, BMG, The Orchard, Stem, AWAL and EMPIRE, and direct relationships with the senior executives of every U.S. major: Republic, Atlantic, Warner, Interscope, Columbia, Epic, Capitol and RCA. When a project is ready, we pitch it for a signing or a joint venture.

How it starts

1

A short call

Twenty minutes. What the artist is, what the next release is, what the US has to look like a year from now.

2

A read on the US

We come back with what the American data actually says about the artist and where the opening is. You keep it either way.

3

A plan with a calendar

Which lanes open first, what runs when, who does what on both sides. No surprises later.

4

One team runs it

Press, radio, social, playlisting and creative under one roof, reporting to you on a fixed rhythm.

We exist to empower artists from anywhere to reach everywhere. One team, every channel, from first single to the top of Billboard and global success.Eshy Gazit, founder
By invite only

Tell us about the artist

Every request is read personally. If it is a fit we will come back with a time to talk.

Or email info@lusivex.com. KakaoTalk: egpresidenT