An EPK is the one link you send to everyone who might cover, book or play you. Here is what goes in it, in the order people look for it.
One web page or one shared folder with: a short, medium and long bio; high-resolution photos in landscape and portrait; a private stream of the current release; one or two videos; your best press quotes with links; credits; recent show history; a technical rider if you play live; and one contact for press, one for booking.
Everything downloads without a login. Everything is current.
A writer wants the story, a photo they can run, and the music. A talent buyer wants live history, draw and a rider. A radio or playlist programmer wants the track, the release date and proof that people are listening. A brand partner wants the audience.
They all open the same link. So the order matters: identity and music first, then proof, then logistics. People decide fast whether to keep reading, so the first screen has to answer who you are and what is new.
The short bio is the one writers paste. Write it in the third person, put the newest fact first, and leave out anything a stranger cannot check.
Photos are where most kits fail. A writer cannot run a dark, low-resolution phone picture. Pay for one good shoot before you pay for anything else on this list.
A page on your own site works best, because you control it and the address never changes. A shared cloud folder works as a backup for large files. Some platforms build EPK pages for you; if you use one, make sure the files download at full resolution and nobody needs to sign up to see them.
Name files clearly: "MaraVell_Press_Photo_1_credit_JaneDoe.jpg" beats "IMG_4471.jpg".
Whatever you use, keep one short address and use it everywhere: the signature of every pitch email, your social bios, the "press" link on your site. When something changes, you update one place and every old email still points to the current kit.
Update the kit every release. New bio line, new photos when the look changes, new quotes at the top, old dates removed. A kit with last year's tour on it tells a booker you are not paying attention.
Check the links every time you send it. A private stream that expired is the most common reason a busy writer moves on.
The EPK supports every pitch you send: the press email in our guide to getting press coverage as an independent artist, the radio servicing, the playlist pitch. It does not replace the pitch. Nobody browses kits for fun.
At the campaign level, the kit is built around the release plan. When LUSIVEX runs a U.S. campaign, the press kit, the radio story and the playlist pitch carry the same facts, so a writer, a program director and an editor all see the same news in the same week. See the Creative Direction & Content service and Marketing & PR.
A short, medium and long bio, high-resolution photos with credits, a private stream of the current release, one or two videos, three to five press quotes with links, credits, live history and rider, and one contact each for press and booking. Everything downloadable without a login.
It helps. A page on your own domain never changes address and you control it. A shared cloud folder or an EPK platform page works too, as long as files download at full resolution with no sign-up.
Every release, and any time your photos, live dates or best press change. Check every link before you send it.
Labels and management companies building a U.S. campaign can start on the U.S. launch page.