LUSIVEX is a US music PR agency for international artists, in particular Asian and Korean artists. For labels in the Philippines and Filipino and P-pop artists releasing in America, press, television and radio run with marketing on one calendar.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. He was named to Billboard's International Power Players list in 2021 and 2022. Press strategy is led by Sam Maria, VP of Marketing and Press, across music, lifestyle and fashion.
The PR work rests on years of relationships across US outlets, platforms, print, TV networks and specialty radio. For a label in Manila it means one US team that times the story, the marketing push and the radio campaign to the same release week.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Music press | Features, interviews, reviews and premieres in US trade, music and pop culture outlets |
| Lifestyle and fashion PR | Fashion and lifestyle press, photo shoots, events and red carpets in the US |
| Television | US television around the release, from morning shows to late night |
| Marketing and social | Strategic creative plans, posting calendars and influencer campaigns, timed with the press |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
| One calendar | Every part timed around the release and the tour, across the time difference with the team in Manila |
More on the press line: LUSIVEX Marketing & PR. The full US version of this page: music PR agency for international artists.
BTS. Billboard, The Year Pop Went Global. Case study: BTS.
Monsta X. Paper, Sitting Down With Monsta X at Their Historic Jingle Ball Debut. Case study: Monsta X.
Wonho. Billboard, 20 Questions With Wonho. Case study: Wonho.
The full list of outlets and television is on the LUSIVEX press page.
A music publicist is the person who runs an artist's press day to day. A music PR agency is the team around that work: press across music, lifestyle and fashion, television, events, and the link to marketing and radio.
At LUSIVEX every campaign has named people on it and one calendar for press, marketing and radio. For the marketing side, see LUSIVEX as a music marketing agency. For management in the US, LUSIVEX works with EG Management.
Yes. LUSIVEX is a US music PR agency for international artists, in particular Asian and Korean artists, and it works with labels in the Philippines and Filipino and P-pop artists who are releasing in the US. Press, television and radio run with marketing on one calendar.
It writes the artist story for the US, pitches it to editors and producers, books interviews and appearances, and times all of it around the release and the tour. At LUSIVEX the PR team works next to marketing, social and influencer campaigns and Top 40 radio, so each placement feeds the next.
LUSIVEX builds US press for international artists across music, lifestyle and fashion outlets and US television. Artists LUSIVEX works with have been covered by Billboard, Rolling Stone, Forbes, The Hollywood Reporter, Paper, Teen Vogue and Time, and have appeared on Good Morning America, The Today Show, Jimmy Fallon and Jimmy Kimmel.
No. The work runs from America and the label and artist team can sit in Manila or anywhere else. LUSIVEX keeps one calendar for press, marketing and radio across the time difference, with named people on every campaign.
A music publicist is one person who runs press day to day. A music PR agency is the team around that work: press across music, lifestyle and fashion, television, events, and the link to marketing and radio. An artist releasing in the US from the Philippines usually needs the agency, because the release has more moving parts than one person can time from abroad.
LUSIVEX works by invitation. Request an invitation on the LUSIVEX site with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 12, 2026.