LUSIVEX is a US music marketing agency for international artists, in particular Asian and Korean artists. For labels in the Philippines and Filipino and P-pop artists releasing in America, creative plans, social, advertising and influencer campaigns run with press and radio on one calendar.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. He was named to Billboard's International Power Players list in 2021 and 2022. Marketing and press are led by Sam Maria, VP of Marketing and Press.
American social is its own market with its own rhythms. A calendar that works in Manila rarely survives the translation, and paid spend without a plan mostly buys noise. LUSIVEX builds the US plan, runs it, and ties it to the press and the radio work so the attention each part creates is not wasted.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Creative plan | Strategic creative plans and posting calendars built for the US market |
| Advertising | Calculated advertising as part of the plan, rather than untargeted spend |
| Influencer campaigns | Campaigns from emerging creators to top tier, with access to the large majority of US influencers and agencies |
| Creative direction and content | Monthly content capture days, treatments, photo shoots, styling, graphic design, video editing and merchandise |
| Music PR | Press across music, lifestyle and fashion outlets and television, timed with the marketing |
| Top 40 radio | A national team working the single at Top 40 pop, A/C, Dance and Rhythm radio |
More on each line: social and influencer campaigns, creative direction and content and marketing and PR.
BTS. Billboard Music Awards 2017, Top Social Artist. Case study: BTS.
Monsta X. Case study: Monsta X.
Wonho. Case study: Wonho.
Coverage and television for the artists LUSIVEX works with are on the LUSIVEX press page.
Marketing reaches the audience directly through social, advertising, influencers and content. PR earns the coverage that gives that audience a reason to look. Awareness that arrives with nothing to convert it is the most common way a US campaign is wasted, so at LUSIVEX the two run as one plan.
For the press side: music PR agency for Filipino artists. The full US version of this page: music marketing agency for international artists. For management in the US, LUSIVEX works with EG Management.
Yes. LUSIVEX is a US music marketing agency for international artists, in particular Asian and Korean artists, and it works with labels in the Philippines and Filipino and P-pop artists who are releasing in the US. Creative plans, social, advertising and influencer campaigns run with press and radio on one calendar.
It writes the US creative plan and the posting calendar, runs calculated advertising, books influencer campaigns and keeps the content coming, timed around the release and the tour. At LUSIVEX this runs next to music PR, A&R and Top 40 radio, so the awareness each campaign builds has something to convert it.
A music PR agency earns coverage: features, interviews, reviews and television. A music marketing agency builds and reaches the audience directly: social, advertising, influencers and content. LUSIVEX does both on one calendar, so a feature lands in the same week as the marketing push.
Yes. Influencer campaigns run from emerging creators to top tier, with access to the large majority of US influencers and agencies, and advertising is part of the same plan rather than a separate line nobody owns.
No. The work runs from America and the label and artist team can sit in Manila or anywhere else. LUSIVEX keeps one calendar for marketing, press and radio across the time difference, with named people on every campaign.
Yes. Campaigns are scoped to the project, including short windows built around a tour date or a festival appearance.
LUSIVEX works by invitation. Request an invitation on the LUSIVEX site with the artist, the market and the release date, or email info@lusivex.com. Every request is read personally, and if it is a fit the team comes back with a time to talk.
Last reviewed: November 12, 2026.