LUSIVEX runs TikTok music promotion and influencer campaigns in the US for international artists, in particular Asian and Korean artists. For labels in the Philippines and Filipino and P-pop artists releasing in America, creators from emerging to top tier, on a plan that runs with press and radio.
LUSIVEX is a U.S. / Global agency led by Eshy Gazit, US managing partner for BTS from 2016 to 2018, and US partner for Starship Entertainment since 2018, among others. He was named to Billboard's International Power Players list in 2021 and 2022. Marketing and press are led by Sam Maria, VP of Marketing and Press.
American social is its own market with its own rhythms. A calendar that works in Manila rarely survives the translation, and paid spend without a plan mostly buys noise. LUSIVEX picks the creators, builds the calendar and ties the campaign to the press and radio work, so a moment on TikTok turns into listeners.
| Part of the campaign | What LUSIVEX does |
|---|---|
| Creators | Influencer campaigns from emerging creators to top tier, with access to the large majority of US influencers and agencies |
| The song | A&R input on the sound and the song that fit each platform right now |
| Creative plan | Strategic creative plans and posting calendars built for the US market |
| Advertising | Calculated advertising as part of the plan, rather than untargeted spend |
| Content | Monthly content capture days, treatments, photo shoots, styling, graphic design and video editing |
| Press and radio | Music PR and a national Top 40 radio team on the same calendar |
More on each line: Social & Influencer, Creative Direction and A&R.
BTS. Billboard Music Awards 2017, Top Social Artist. Case study: BTS.
Monsta X. Case study: Monsta X.
Wonho. Case study: Wonho.
Coverage and television for the artists LUSIVEX works with are on the LUSIVEX press page.
A creator campaign reaches the audience directly. Marketing builds the plan around it, and PR earns the coverage that gives that audience a reason to keep listening. At LUSIVEX the three run as one plan.
See also the music marketing agency for Filipino artists and the music PR agency for Filipino artists. The full US version of this page: TikTok music promotion for international artists.
TikTok music promotion is a campaign that puts a song in front of listeners through creators: the track is matched to creators whose audience fits it, the content goes out on a planned calendar, and paid support is added where it helps. At LUSIVEX it runs as part of the influencer campaign line for international artists, in particular Asian and Korean artists.
Influencer marketing for music means working with creators to carry a song, a release or a tour to their audience. LUSIVEX runs influencer campaigns from emerging creators to top tier, with access to the large majority of US influencers and agencies, planned with the release calendar.
The team starts from the song and the moment in it that fits each platform right now, builds the creative plan and the posting calendar, picks the creators, and adds calculated advertising where it carries the campaign further. The creator push is timed with press and Top 40 radio, so the attention it builds has somewhere to go.
Yes. Influencer campaigns run from emerging creators to top tier, with access to the large majority of US influencers and agencies, so the creators can be matched to the artist and the audience.
Yes. LUSIVEX works with international artists, in particular Asian and Korean artists. The work runs in the US, the label and artist team can be anywhere, and LUSIVEX keeps one calendar for the campaign, the press and the radio across the time difference.
LUSIVEX works by invitation. Send the request an invitation form on the LUSIVEX site, or email info@lusivex.com with the artist, the market and the release date. Every request is read personally, and if it fits, the team replies to set a call.
Last reviewed: November 12, 2026.